Tour & Excursion Marketing

Tour company marketing that drives more direct bookings

Stand out in a crowded travel market. We combine booking-ready websites, SEO, inspiring content, social media and paid ads so travellers discover your experiences, trust your reviews and book directly with you.

Get my free proposalCall +44 203 137 5137
  • Booking-optimised websites
  • SEO for tours & destinations
  • Social, content & ads

Your tour marketing plan

Made for tour operators & excursion companies
  • Booking-ready websiteFast pages with online booking built in.
  • Destination SEORank for tours and things to do.
  • Experience contentVideo and photos that sell the adventure.
  • Seasonal campaignsAds timed to when travellers plan.
Free tour marketing review
Years delivering digital marketing
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Markets served: UK & Jamaica
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Transparent, jargon-free reporting
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Long-term lock-in contracts
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Sound familiar?

Too reliant on OTAs and walk-ups?

Tour operators often struggle with the same issues:

High OTA commissions

Third-party platforms take a big cut of every booking.

Seasonal peaks and troughs

Busy high season, empty low season.

Website that doesn’t book

Visitors can’t check availability or pay online easily.

Lost in search results

Competitors and aggregators outrank you for your own tours.

Marketing for travel experiences

Highlight unique experiences and turn lookers into bookers

Tour company marketing covers the strategies and tactics travel and tour businesses use to attract, engage and retain customers. It highlights the unique experiences, destinations and services you offer, across the channels travellers use to plan their trips.

Our services combine traditional and digital marketing to help your travel business stand out. We build user-friendly, SEO-optimised websites, produce storytelling content, manage social media and run targeted campaigns that increase direct bookings and repeat guests.

  • Online booking system integration
  • TripAdvisor & Google review strategy
  • Multilingual content for international visitors
  • Partnerships with hotels and cruise ports

Results we focus on

Direct bookingsBooked on your own website
Lower commissionsLess reliance on OTAs
Review scoreRatings on Google & TripAdvisor
Repeat guestsReferrals and return visitors
TripAdvisorViatorGoogle Things to DoFareHarborInstagramYouTube
What’s included

Our tour company marketing services

Website design & SEO

User-friendly, SEO-optimised websites that communicate your brand and make booking simple.

Content marketing

Blogs, destination guides and itineraries with storytelling that inspires travellers to book.

Social media management

Engaging profiles on Instagram, Facebook, TikTok and YouTube that showcase your experiences.

Google Ads & Things to Do

Paid search and Google Things to Do listings that capture travellers ready to book.

Email marketing

Pre-trip, post-trip and seasonal emails that drive reviews, referrals and repeat bookings.

Reviews & reputation

Strategies to grow your rating on Google and TripAdvisor and respond to every guest.

How it works

How we grow your bookings

Step 1

Audit

We review your website, booking flow, listings, reviews and competitors.

Step 2

Plan

A seasonal marketing plan targeting your best markets and tours.

Step 3

Build & create

Website improvements, content, ads and listings go live.

Step 4

Grow

Track bookings, optimise campaigns and scale what works.

Explore

Reach travellers at every stage

Client results

What our clients say

Hill Davenport has been instrumental in transforming our visa consultancy business. Their strategic approach boosted our client inquiries and helped us reach a broader audience.
Julia Clarke
Visa consultancy
This company delivers efficient and competent services. The staff are professional and courteous. It was a pleasure working with them and I will continue to do so.
Ateka Lewis
Website client
FAQ

Questions we hear a lot

Can’t see your question? Email [email protected] or call +44 203 137 5137 (UK) / +1 876-421-1800 (Jamaica) and talk to a specialist.

A fast, booking-ready website combined with SEO, Google Ads and strong reviews lets travellers book with you directly. We keep OTAs for reach while growing your commission-free bookings.

Yes. We work with tour and excursion companies in Jamaica and the UK, targeting both local and international travellers.

Yes. We integrate booking platforms such as FareHarbor, Bókun and WooCommerce Bookings into your website.

We plan campaigns around booking windows, promoting peak season early and creating offers and local campaigns to fill quieter months.

Yes. We set up review requests after each tour and help you respond professionally, improving your rating and ranking.

Keep exploring

Services that work well together

Travel Agency Marketing

Marketing for agents and package sellers.

Web Development

Booking-ready websites.

Google Ads Management

Capture travellers ready to book.

Ready to fill more tours?

Get a free review of your website, listings and marketing with clear steps to grow your direct bookings this season.

+44 203 137 5137+1 876-421-1800[email protected]
Get my free tour reviewSee packages & pricing